Sponsors
World Heritage App - Case

A Magical Adventure
Back In Time

site

ROSKILDE CATHEDRAL

site

ROYAL JELLING

site

KRONBORG

Discover Historical
Highlights

Zoom into specific interesting areas.

Zoom into specific interesting areas.

Augmented reality videos

360° Panoramic Views

Storytelling In
The Right Context

SMALL iBEACONS ARE PLACED AROUND THE LOCATIONS TO NOTIFY THE VISITORS WHEN THEY GET CLOSE TO A HIDDEN STORY.

iBeacon Technology
O K

When you approach an iBeacon, it sends a message to your app via Bluetooth.

Tap OK and an historical figure will appear on your screen that tells you a story from the past.

HISTORICAL FIGURES
BROUGHT TO LIFE

Experience the sites through
the eyes of historical figures

720° Panorama View.
Like Being There

TAKE A VIRTUAL TOUR

- EXPLORE THE SITES FROM YOUR HOME

The Concept

CHALLENGE

Denmark holds three UNESCO World Heritage sites. The sites are very different both regarding physical expression and period of time they represent. The challenge was to create a digital universe for these very different sites to unfold, and at the same time give the under a historical experience to remember.

INSIGHT

We found that the sites have one thing in common – the historical figures and the stories they tell. Therefore the historical figures became the center point and not the physical sites itself. To coin the three different World Heritage sites visually we found inspiration in the fantasy universe, which allows a mixture of different periods of time. This approach also made sense regarding the target group: young users and families.

SOLUTION

The app can be used both offsite and offsite. Onsite you can stand face to face with the historical figures through location based augmented reality, and offsite you can experience 720 degree augmented panorama views of the three locations and delve into the gallery of the historical gurus. Furthermore the sits can be explored through interactive maps, videos, text and images.

Behind The Scenes

UNESCO
Kultur Styrelsen