Meet the tourists where they are
To be on a holiday is about being together - it is about human relations and good experiences. With new digital strategies the destinations can support the value of the vacation by strengthen the relationship between the visitors and the specific location. These days tourists are searching for holiday experiences in the digital milieu surrounding us. Here most people search for local insights and overview.
To support this hunt and the tourist actions in general we have created different digital solutions to be physically integrated and incorporated in the different areas and regions. The solutions merge data from already known sources such as “GuideDanmark”, “Kultunaut”, and “Historisk Atlas”. This data is combined and new content and possibilities added.
In combination with the tourist office the digital expansion strengthen the experience of the destination before, under and after the visit. All way around the good hosting is essential: We want to hold on to the personal and detailed communication by combining physical and digital environments.
See how Destination Sydvestjylland’s digital strategy works and read the guide made for the tourist offices in the area. You find the guide (in Danish): Here
You can also watch a film about the implementation of the digital strategy in Destination Sydvestjylland. Use this link: Here
THE PRODUCTS: AN EXPANDED TOURIST UNIVERSE
An essential app
To make it possible for the visitor to investigate the area before the actual visit is essential. With the app the visitor can plan, experience and also evaluate on the visit to the area. The app serves as the mediator between the tourists and the destination. With functions such as “Info”, “Search”, and “Calendar” the visitor is inspired to learn more about the local area. Supported by a map the different cafes in the area, the local park, or events of the day can be found through the app. The individual use of the app makes it unique to each visitor but it also keeps the visitor updated with new inspiration and knowledge.
The app is developed to iPhone and Android and comes in three different languages.